Longo revised the logo again, straightening the "0." Alfred Newman’s original drums-and-trumpets “Fox Fanfare” was amended with a six-second violin coda that ran under a separate card with the Cinemascope logo. The artist tilted the "0" in "20th" so the monolith would look proportional in the format’s wider aspect ratio. Rocky Longo of Pacific Title repainted the logo when Fox began releasing movies in the widescreen Cinemascope format, starting with How to Marry a Millionaire. (An homage to Kosa’s iconographic creation appeared in the gatefold album cover art for Led Zeppelin II.) The monumental art deco Fox monolith was painted in 1933 by Emil Kosa Jr., a prominent California watercolorist who later worked as a matte artist for the studio - he created the ruined Statue of Liberty shown at the conclusion of Planet of the Apes. Kosa substituted “Fox” for “Pictures, Inc.” in the monolith’s lower course after Fox merged with 20th Century Pictures in 1935.
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